Is it just me or have you ever wondered how those people keep their sneakers looking absolutely perfect: new, obnoxiously white and scuff free?
Flash forward to a week ago where I came across the holy grail: an article on Mr. Porter about “How to Keep Your Sneakers Clean“.
It professed that Jason Markk a cure-all solution in a magical bottle allegedly sold at Urban Outfitters (well that part was a lie, at least in Soho.)
A week later I begrudgingly stomped by flawed sneakers around the city, desperate for answers- or more fittingly the sneaker magic.
A week later I found it at Kith. The jojoba coconut based goodness transformed my kicks just as if I’d hit the reset button and never wore them (whaaat?! Score!)
Reluctant at first, I was shocked to find that the sudsy creamy lather slowly restored my sneakers to a pearly white, lifted the stubborn dirt off my Converse and provided a much needed cleaning.
Although I had hoped for it to work bigger miracles on my shoe laces, this wasn’t as bad of a loss considering I can always toss those in the washer or get new ones. Sneakers are way harder to clean than laces and I liked how they conditioned as they cleaned, helping to restore some of that long lost shine. In short, I’ve officially become a sneakerhead now that I’ve discovered there is a way to keep sneakers looking better than brand new.